https://hozier.com/
Hozier is another suitable candidate to act as a case study in comparison to my own fictional artist 'Henry' as he is partially an alternative style singer yet has appealed to the mass demographic with Multiple singles in the chart and He had his international breakthrough after releasing his debut single "Take Me to Church", which had been certified multi-platinum in several countries, including the US, the UK, and Canada.
The website for Hozier has a strong sense of 'branding' as the featured video played behind information on page navigation is taken from the 'Wasteland baby' Album artwork he has most recently released. The video is engaging as it shows Hozier underwater with repetition of this imagery across all the web links aside tour dates which features a strong, red filtered photo of Hozier performing at a gig.
The deep blue theme of the web pages links to the themes of his music and his Logo for his stage name 'Hozier' is boldly displayed at the heading of the webpage.
There is a sense of strong interactivity between the artist and Audience as there are clear links to his social media accounts at the heading of the page, this encourages more fans to stay up to date with news on Hozier and encourages more to listen to his music therefore.
The page with merchandise displays the sale of vinyl records, which are old fashioned discs used for listening to music on vinyl players. In modern culture, The use of vinyl players has increased due to a resurgence in admiration for all things 'vintage'. Therefore, due to how I plan to portray my artist 'Henry' to be an old fashioned loving rockstar, i also will take inspiration from Hozier to offer 'Merch' on my own web page centred around vintage terms like vinyl records.
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