TOM ODELL
https://www.tomodell.com/
Tom Odell is a suitable case study candidate as he is a similar artist to my own fictional artist 'Henry'. Although he is part of the 'Indie' music movement, he has had multiple singles in the top charts, appealing to the mass markets to even be victorious of a number Ten space on the top 40.
The official website for Tom Odell is themed around his latest album 'Jubilee Road', focusing an interactive section around the street and allowing visitors to the page and fans to 'explore' this.
The website has a strong sense of branding and focus on the artist himself as the heading rotates pictures which he is featured in. Alongside this, the webpage has links to the following sections: 'Explore','Music','Videos','Live', 'Gallery' and 'official store'. These links allow fans to navigate to where they can buy items of official merchandise, look at pictures from gigs and find out tour dates. 'Music' directly connects fans to a streaming service as well.
The 'Explore' feature is what i find most interesting and interactive as fans can 'meet friends and neighbours' as well as explore the house itself features in the animated photo that is displayed on the webpage. This brings a new level of interactivity between Odell and his Fans as they can find out more about the concept of his music and where it has come from, creating a bigger connection therefore to him and his music. I wish to create a similar feature with my own website for Henry by including visual content which is engaging (similar to how the image on this web page feels as though it has been 'brought' to life) and giving the audience more information perhaps on the inspiration for the music video to make it altogether more personal.
Furthermore, The webpage for Odell clearly displays links to his social media, allowing him to appeal to the demographic of a mass market as they are likely to be part of the digital age and using social media to stay connected.
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