DEVELOPMENT - 'MERCHANDISE'

 MERCHANDISE PAGE

 I created a page so that Henry could sell his merchandising to fans who can access the website. The merchandise has its own 'page' and consists of two Vinyls, A vinyl player, a unisex shirt and two posters.

Merchandising can help an artist generate more revenue as well as show off their 'brand' as people will wear or show off their merchandise, encouraging people to also take interest in the band or artist therefore.

When I was brainstorming the types of items I thought my fictional artist would likely advertise for consumers - my main focus was creating a vinyl and vinyl record player. This is because old fashion records fit the theme behind 'Pink Lemonade' suitably as they are retro, nostalgic forms of listening to music. However, in recent years vinyl sales have shown a '128% increase', slowly emerging as one of the most used forms of music consumption. This movement came hand in hand with the resurgence of 80's pop culture and of vintage fashion which proved audiences and consumers had a thirst for all things 'nostalgia'. Therefore, to emphasise Henrys rockstar persona, the nostalgic themes in the music video and also appeal to the 'mass, fun-loving'  audience I created both this customised vinyl player and record to sell.


This bowling shirt is another product advertised on the merchandise page. It is unisex which makes in convenient for production as well as encourages more inclusivity.

The 'Pink Lemonade' across the chest promotes the success of the EP and acts as more advertisement.

The icons on the bottom right of the shirt are reminiscent of the 'vibrant' bubblegum themes of the music video and includes a lemon wedge and glass of lemonade  to also represent the title of the EP.

I also designed two posters using images from my fictional artists web page. Posters are highly demanded by indie-pop fans as they like to decorate their living space with them. The target demographic is fairly young and so will still take an interest to hanging their idols around them.

This is how the merchandising page looks on a regular computer - the Prices are buttons which consumers can press with the notion it would take them to the online shopping checkout as on many other famous artists merchandising pages. 

'HENRY' remains across  the top of every page as a banner to further remind audiences of the overall 'brand' image he represents.

The background of the page is a moving video of the sea. This is intertextual to the music video for 'Pink Lemonade' as well as keeps in theme to the rest of the website as it is dark.

The description of the vinyl player is that it is 'sold out'. This was to make the page more realistic.