Intertextuality, for my music video, is very important as I feel it is the main focus point to attract an audience as my key theme is the 50's and 60's nostalgic vibe. I feel intertextuality is important to connect with the mainstream demographic as I can use very famous concepts to interest and captivate an audience which is increasingly becoming fascinated by all things 'vintage' as demonstrated by fashion, movie and social trends. The 50's/60's theme, in itself, is intertextuality as it will involve using iconic imagery (such as shooting at a diner) to recreate the retro look.
Beyond this, I also aim to layer in other 'easter eggs' of intertextuality.
My main ideas centre around using iconic 'romance' film scenes to further play into my own theme of 'young love'. Although the series 'The end of the f*cking world' and the music video for 'you' by Matilda are not 50's/retro themed, they are very clear representations of how young love can be so special. Furthermore, audiences of who are 'fun-loving and mass-market' will hopefully either recognise the iconography of movies like 'Grease' or alternatively find interetextuality in the more modern forms of media. This is perhaps as the series is aimed for their own demographic and successful on Netflix.
GREASE - Intertextuality will be created in both my 'Diner' scenes and section filmed from on the beach
'YOU' BY MATILDA - Intertextuality will be drawn to this music video in the scene filmed whilst having a 'picnic' date
THE NOTEBOOK - My Music video will be interetextual to this scene as my actors frolic on the beach
THE END OF THE F*CKING WORLD - My music video will draw reference to this series during the beach scene
LA LA LAND - A short section of my music video will be shot on a pier/waterfront which can be deemed intertextual with this scene of the movie
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