A focus group is a research method that allows a person to explore an audience's opinion by asking a small group of people the same questions either in person or via a questionnaire which can in turn inform the person on their decision process revolving a product or in this case, a media piece.
My Focus group will specifically focus on people from a ‘mass, fun-loving audience’ aged 16-25. I also aim to have people who do not fit this description and are of a secondary audience to get some variety to my results. This process will overall help me have a clear understanding of what the demographic of which the brief centres on are specifically interested in and will look for in my media product.
Focus group from candidate5209
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