Wednesday, July 3, 2019
AUDIENCE RESEARCH
The target demographic for the given brief is -
'A FUN-LOVING, MASS AUDIENCE AGED 16-25'
A 'mass market' audience (also known as a broadcast audience) is a term used to describe a large group of people who consume mainstream and popular texts of media. This is compatible with a 'niche' audience who consume and very specific type of media and is a significantly smaller group. Mass products are often more for the 'everyday' person.
EXAMPLES OF WHAT INTERESTS AND APPEALS TO A MASS AUDIENCE
- Playstation
- Family cars
- Iphones/pads
- Harry Potter book series
- Marvel films and comic books
- Disney products
In relation to my own music video plans, the series 'Stranger Things' and the movie 'Grease' support the notion that 'retro' style items/media now have a mass market appeal in today's world. This is arguably due to a resurgence in interest into 'vintage' products and the craving for 'nostalgia' that people get from consuming this type of media. 'Stranger Things' is the most demanded and streamed show on Netflix, proving its success much like how 'Grease' has grossed $188,755,690 domestically and $206,200,000 internationally.
For my own music video, i want to include a 50's and 60's vibe to reflect the 'nostalgia' i wish for the audience to feel watching it.
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